Over fifteen years of building, advising, buying and selling consumer and commerce brands — from post-PMF founders to Fortune 500 teams defending multi-billion dollar categories. The patterns are obvious when you've seen them a hundred times. I help you see them sooner and implement the strategies that build for the best outcomes.
The four rings of the TSC mark map to four practice areas — each with the same operator's DNA underneath. The deliverable changes by client; the thinking doesn't.
Building consumer brands that grow annual revenue run rate from seven to nine figures — profitably, every step. Brand architecture, DTC growth, retail expansion, and the operating systems that survive scale without sacrificing margin.
From seed and incubators (incl. Y Combinator portfolios) to nine-figure ARR. Positioning, pricing architecture, and the GTM motion changes that separate good from great.
For Fortune 500s losing ground to challengers. The startup playbook, translated for enterprise constraints — and applied before the gap gets wider. Retained by global CPG, athletic, and FMCG leaders.
Keynotes, panels, podcast conversations, and editorial commentary on the future of consumer. Spoken on stages across three continents — open to media and conference requests anywhere in the world.
Advised a leading streetwear brand on a Nike / Jordan Brand collaboration release. Hardened bot protection and queue mechanics — tens of thousands of orders cleared in under 180 seconds, one transaction per customer, bot orders blocked at the door.
Four-year engagement with a bootstrapped SaaS company driving 75% CAGR. Worked alongside the founding team and execs on agency partnerships, product development, product-led growth, strategic hiring, and a beta-feature feedback loop with key accounts.
Sourced and closed a category-defining DTC acquisition for an S&P 500 consumer-goods portfolio — a fast-growing brand with white-space gaps the parent could fill. Several-hundred-million transaction at a double-digit EBITDA multiple. Within months of close: 18% profitability lift and expansion across thousands of retail shelves and marketplaces including Amazon.
A three-person team holding $8M in annual revenue with no clear path to scale. Brought in strategic agency partners for creative and paid media, then opened marketplaces and retail — all without growing headcount, and while holding a 40% EBITDA contribution through the entire ramp.
From concept to prototype to app-store submission, then first install through to adoption by many of Shopify's most notable logos. Exited to Tiny, a publicly traded acquirer of category-defining internet businesses.
Migrated a multi-brand portfolio off legacy enterprise platforms and onto Shopify, navigating the usual obstacles of consolidation across disparate systems. Massive reduction in operating overhead, and a far faster delivery cadence for ongoing updates and maintenance.
I've built and advised commerce businesses from seven to nine figures — many times — across consumer brands and the SaaS that surrounds them. An early employee at Shopify, then a founder and operator of multiple consumer businesses scaled to extraordinary outcomes. I've sat on the founder side of the table and the boardroom side. I've bought companies, sold companies, and walked away from the deals that didn't pencil.
What that means in practice: pattern recognition. The problems that show up at $3M compound into disasters at $30M. The org structure that worked at seed will quietly kill you at Series B. The enterprise team that doesn't ship in Q2 watches its share migrate to a challenger by Q4. I've seen each of these enough times to spot them coming — and to know which fixes actually work versus the ones that look good in a deck.
No two engagements look alike, and every one matters. I take on the people and brands I genuinely want to work with — the ones where the chemistry's right and I can see us making something great together.
A direct conversation — no deck, no pitch. We talk about where you are, where you're trying to go, and whether there's a real fit.
One to two weeks after our first call, we sit down again to walk through what I've seen, where I think the leverage points are, and whether my read of the business lines up with the team's. No formal audit — a working scope review to confirm fit on both sides.
Monthly retainer with a weekly cadence, often punctuated by a quarterly one-week sprint on the ground. Typical engagement runs twelve months, then continues month-to-month for as long as the work creates mutual value.
Engagements end when the ROI for either side stops compounding — their growth plateaus, the guidance isn't being put to work, or the team has internalized the patterns. The goal is finished work, not standing meetings. Optional advisory continuation and quarterly check-ins remain available.
Commentary and long-form interviews on the future of consumer commerce, the SaaS economy, and the operator playbook for brands at every stage. Spoken on stages across three continents — open to keynotes, panels, and conference invitations anywhere in the world.
"The thinking partner I didn't know I was missing — until nothing was the same after working together."
After reviewing the customer data, we did a full overhaul of the product line — and upgraded the agency partnerships for development, creative, and paid media in parallel. Improved the hardware and stood up a premium subscription option alongside it.
The combined effect was more predictable revenue, away from the seasonal cycle. Total revenue grew 467% and EBITDA grew 280% across eighteen months — with subscription standing up as a $6M ARR line of its own.
Engagements begin with a 30-minute scoping call. No pitch, no deck — a direct conversation about where you are, where you're going, and whether there's a fit.